Customer Value, CV = Benefits / Cost ( B/C )

The essence of creating value is …..

Trading something that is low cost to you for something that is of high value to your customer…against something that is low cost to¬†your customer against high value to you.


For example:

You have created this on-line game with birds and pigs…

Your customers want to play it very badly, so it has plenty value to them.

Granting an additional customer access to your game hardly costs you anything..

In return you want personal information from your customer … that information is high value to you and doesn’t cost any money to your customer…